Soft Plastic Innovations
High Quality Handmade Baits
It’s not MAGIC! It’s no SECRET! It’s SIMPLE!

NEW Magic Minnow Fry™️
Prepare to be amazed as this 1.5" Micro Finesse Fishing Plastics takes your fishing game to a whole new level.
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Amazing Action

Legendary Design
Original Minnow Eye™️
Introducing the Original Minnow Eye™️ 3/4" Ice Fishing Plastic: Predecessor to our Original The Perch Eye™️
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Glow Technology

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NEW LINEUP
Sneak Peak!
COMING SOON!